Power of Google Ads

Google Ads for Therapists are the best way I know how to fill a caseload, and fill it fast. I do advanced SEO, and that still takes at least three months before we get new clients. Whereas with Google Ads, you can get clients in under four weeks, sometimes as fast as 7 days. That’s why I tell my clients SEO is the long-term marketing strategy, not the fill-my-caseload-asap strategy.

However, it all depends on your ad spend, the quality of the landing page, and ensuring everything is set up in your favor. I can make sure these are all set up with best practices for you.

I’ve viewed many accounts made by other marketers, and almost always see glaring errors. For example, I helped a Portland, OR therapist realize his previous ads person was wasting his money. The keyword targeting was all off, the landing page wasn’t optimized, conversion tracking wasn’t even set up (which means we couldn’t track things at all). All that to say, the therapist spent over $9k on a website and ads campaign that didn’t convert. A little strategy goes a long way when it comes to Ads.

If you’re worried about the ads not working, rest assured that I have your best interest at heart. I work hard to ensure the ads are working right from the start so you can book new clients in the first month.

Depending on your budget, you can expect 2-6+ new clients per month. At the $800/mo. level you can get 2-4 new clients booked for their first sessions. Most solo therapists can afford $500-800 in ad spend per month, and that’s enough to build your caseload and earn more take-home pay.

The one caveat is that this is dependent upon how many other therapists are advertising in your area. Therapists in New York City will spend more to get clients than those in Upstate New York. But there are ways to mitigate some of this, like choosing the right service to promote and continually optimizing your campaigns.

Yes, but with a caveat. $500/month is the absolute minimum I recommend, and it works best in areas with low to moderate competition. If you’re in a major metro area, you’ll likely need $750–$1,200/month to stay competitive. I help you stretch every dollar by focusing only on high-intent keywords and optimizing your landing page to convert more visitors into clients.

A landing page, or put simply the page that we send traffic to, can be hosted on your website or in a landing page builder like High Level. If you want to run ads, we’ll need an effective, optimized landing page. So that means I often optimize a client’s existing page, or build a new one from scratch. Either way, this is an essential part of Google Ads success, and not developing a good page is a surefire way to waste a budget. In fact, I believe in the power of a good landing page so strongly that I won’t work with anyone who won’t let me optimize their page for flow, engagement, and ultimately contact form submissions.

All that to say, when I build your page for you, it’s ready to convert visitors into booked client appointments.

I’ve worked with:

- Solo therapists and group practices

- Psychologists

- Psychiatrists

- EMDR, DBT, and trauma-informed therapists

- LGBTQ+ and BIPOC-affirming practices

- Treatment centers and wellness clinics

If you help people improve their mental health, I can help you attract more of them.

Yes, I’ve worked with several addiction treatment centers and understand the nuances of marketing detox, residential, PHP, and IOP services. From HIPAA-safe lead gen to conversion tracking, I tailor each campaign to fit your program’s goals and intake process.

Yes. I’ve work with ABA clinics targeting both private pay and insurance-covered clients. Whether you specialize in early intervention or school-aged programs, I help you reach the right audience and ensure your intake process is supported by a high-converting landing page.

In competitive states like CA or NY, cost-per-click is higher. That means your $500/month ad spend may not be enough to generate steady leads. I’ll be honest with you if I think your budget needs to be higher, because I only want to set you up for success. Many practices in those areas succeed by starting at $800–$1,200/month. But if you're not ready for that yet, I can point you to helpful free or low-cost strategies.

Yes when done right. Google Ads can be the fastest path to filling your caseload. Unlike SEO which takes months or referrals which aren’t always predictable, ads let you show up at the exact moment someone is searching for therapy help. With the right setup, you can attract new clients weekly and build a consistent stream of income. This can then free you up to invest in long-term marketing like a website brand and redesign, and SEO, which costs less in the long term relative to Google Ads.

Success depends on three key things: your ad spend, your landing page, and how well your campaign is set up and managed. My clients consistently get new inquiries within the first few weeks, and many stay on .ong term because ads continue to pay off. I won’t promise exact numbers, but I will promise strategy, transparency, and results that speak for themselves.

Absolutely. For most therapists, even one new client per month can pay for the entire campaign. Many of my clients spend the cost of one session to get a new client, i.e. $175, once the campaign is optimized. So think of it like this: we spend the cost of one session to get the client, and every session after that is pure profit. 

Google Ads let you turn your marketing into a predictable return, so you’re not guessing where your next clients will come from. And once you’re full, we can turn them off to save your budget.

Google Ads have two costs:

1. Ad Spend (paid to Google): Usually $500–$1,250/month

2. Management Fee (paid to me): $250/month

You’ll never be surprised by hidden fees. I help you set a budget you’re comfortable with and optimize it for the best possible return.

A good rule of thumb is to multiply your desired new client count by$150-$225. So if you want 5 new clients a month, plan to spend $750-$1,125/month. You can always increase or decrease from there. I’ll help you find the right balance between your budget and your goals.

Happy you asked. Just click the button below to fill out my contact form. Once you do, I’ll review and let you know if I can help you. If not, I will still send you some resources that can help with filling your caseload. Fill out the form below now.